by Eric McKenna Bernie Rico Jr makes the finest electric guitars in the world. Yes, I know that statement is made by just about every guitar company and guitar maker on the planet. And yes, I will admit that after many, many years in the guitar business, Bernie Rico Jr makes the finest electric guitars in the world. It’s my absolute pleasure to work with Bernie and to explore very unique creations and marketing ventures with Bernie. Why? Because… Bernie Rico Jr makes the finest electric guitars in the world. Consider the fact that Bernie grew up with guitar building. Literally. His father, the late Bernie Rico Sr, was the founder of B.C. Rich Guitars. But more important than Sr’s B.C. Rich legacy was his guitar building innovations. Innocations such as the Rico family, heeless neck-thru solid body guitar construction. Consider the fact that Bernie Rico Jr uses no CNC machines in production of his guitars. Consider that he uses no CAD designs as every guitar is hand drawn with wooden ‘jigs’ made for each body shape. While automation has it’s place in modern day society – as far as Bernie is concerned – it has no place in the construction of his USA Custom Shop Handmade masterpieces. But true handmade quality is useless unless the guitar designs enable the player to extract everything out of his or her own unique abilities. Progressive body shapes made from only the finest, cured tone woods. Rico family heeless neck-thru design. Body and neck construction totally ‘by hand’. Extensive and time consuming wood treatments and painting. Glass-like lacquer finishing. Careful leveling and buffing. Flawless frets and fretboards work. Only true ’shell’ abalone fretboard inlay – all fitted by hand. Meticulous electronics and parts installation using only the industry’s finest guitar hardware. And most importantly – Bernie’s personal final inspection, validated by his signature on the back of the headstock of each USA Handmade Bernie Rico Jr guitar. Does your guitar tastes lie with the ‘V’ style guitars, the Vixen and Diva? Or does your tastes lie with more progressive designs stylings such as the Alias or Hyde Ricos? Or maybe your tasts run a bit more Boogie Street Guitars will continue to work with Bernie every day to commission and market just the most amazing Rico guitars – with simply stunning appointments. It’s Boogie Street Guitars goal to create with Bernie guitars that no other guitar company and no other guitar dealer has ever seen or attempted to market before. Bernie Rico Jr and Boogie Street – the ultimate combination for bringing the finest electric guitars in the world – to you. Visit Bernie Rico Jr at his website. Review the Bernie Rico album in Boogie Street Guitar’s FLICKR account.
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I’ve held, played, bought and sold some of the most amazing guitars. From just about every mainstream and boutique builder out there. I know what is out there in terms of fit, finish, tone and overall quality. And I’ll say it again.
As well as Sr’s unique look at the guitar. And his unqiue body designs and shapes 
which turned the guitar world upside down. Bernie was taught by his father the importance of true hand craftsmanship. Something that is totally lost on modern day builders.
Rico guitars not only look like no other. Rico guitars play like no other.
traditional such as Jekyll. It does not matter. Bernie Rico Jr Custom USA Handmade guitars have designs which will enable all players and guitar collectors to find ‘their’ Rico guitar. And thus truly experience the joy of Bernie Rico Jr guitar ownership. Knowing you have truly acquired the finest electric guitar made in the world today.
