The process of marketing and branding any business is a ‘work in progress’. I know it too well. It’s been part of the ‘BSG Experience’. After years of logos, fonts and the like – I’ve come to the conclusion that since our customer base is so varied – ages, incomes, music genres…it’s been quite an ‘image’ rollercoaster.
The past couple of years, we have settled on our ‘Lion in the Moon’ logo as our corporate image and our ‘Brutus’ logo has been regulated to our T-shirts and hats and other BSG ‘swag’ – as it’s still a favorite with the hard rock/metal crowd. Which is very cool.
So, as we enter out 10th year – we have ‘refinded’ our Lion logo and we have embraced the idea of various colors which has worked well for our clothing.
Below is our new Brick Red Lion corporate logo and below that is our St. Patty’s Day logo for a special run of Shirts coming soon…
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by Eric McKenna
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