BERNIE SPICES UP HIS HELLOWEEN SERIES!

Bernie Rico continues to amaze! Last year BSG commissioned 2 ‘Vixen’ models done up in Bernie’s ‘Helloween’ paint and trim. These year we did a numbered run of 5 ‘Diva’ models!  They have all arrived and are at BSG!  2 have sold as of this posting but we have 3 left!  How cool are these?  All hand painted by Bernie!  The 81/85 EMG set is Painted ORANGE to match the finish!  Bernie ‘cryptically’ writes “Helloween” on the back of each neck as well as dates them.  This year Bernie ‘Etched’ “Helloween” on the 12th fret as well as provides an ‘etched’ truss rod cover!  Custom?  Of course – this is Bernie Rico Jr!!

These things are amazing! And with price of LESS than 3K with case and delivery! An insane price for a USA Custom Handmade Bernie Rico Jr guitar!!

Here are some pictures of #4 of 5 HELLOWEEN Diva!

…if you look close below, you can see where Bernie hides ‘Helloween 2008′ on the neck back…

Bernie ‘etches’ in ‘Helloween’ on the 12th fret.

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Here are some pictures below of #5 of 5 Rico HELLOWEEN Diva at Boogie Street Guitars

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So… is that not one of the coolest guitars – EVER? Bernie Rico does it again!

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Well – an eventful couple of hours here.  Here is a quick video update.

Two points of discussion.

1. – Our ‘Extra 50′ to the ‘Give and Get’ Promo on guitars over 2K until Feb 28th!  Good Stuff!!

2. – Couple of thoughts about Nick Catanese’s annoucement yesterday he has left Washburn Guitars for Paul Reed Smith Guitars.

Thanks for viewing!!

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The process of marketing and branding any business is a ‘work in progress’. I know it too well. It’s been part of the ‘BSG Experience’. After years of logos, fonts and the like – I’ve come to the conclusion that since our customer base is so varied – ages, incomes, music genres…it’s been quite an ‘image’ rollercoaster.

The past couple of years, we have settled on our ‘Lion in the Moon’ logo as our corporate image and our ‘Brutus’ logo has been regulated to our T-shirts and hats and other BSG ’swag’ – as it’s still a favorite with the hard rock/metal crowd. Which is very cool.

So, as we enter out 10th year – we have ‘refinded’ our Lion logo and we have embraced the idea of various colors which has worked well for our clothing.

Below is our new Brick Red Lion corporate logo and below that is our St. Patty’s Day logo for a special run of Shirts coming soon…

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